Help google Identify the type of Links on your Website.

It was Google’s birthday this month. Guess that’s the reason why Google is on release spree. Throughout this month, Google introduced many new features. Also discontinued some features in search and associated tools. I’ll write a post on each feature release as possible with impacts as and when shared by people.

For this post let’s talk about Link Relationships.
On 10th Sept 2019, Google Announced, that google is evolving link relationship attribute. NoFollow and DoFollow are the known attributes in Search Engine Friendly Sites ecosystem.

Link Relationship work as Hints to google. It helps google understanding how to treat the link. Now Google announced two new attributes “UGC” & “sponsored”.

rel=”sponsored” is to be used for in-content, adverts or any compensated link.

“UGC” is for User Generated Content. rel=” UGC” is used for links in the Comment section or any content that is submitted by End-user. This is a good move as someday this will reduce the value of a link in comments. we can call it a step towards comments Spam.

Google is respecting anyone who is started implementing these attributes, the impact might be seen after March 1, 2020.

Here’s how to put in place before time.

For rel=”sponsored”
if you are running ads based on some Ad Network, then you don’t need to worry about it. if you are having some in-content sponsored links then you need to Update the Code Manually.

For rel=”UGC”
If you have any custom User-generated Content display, then updating links with rel=”UGC” is recommended. If you are using WordPress like me, then the Comments area is one which needs to be updated. You can install plugins WP Add Rel=”UGC” to Comments to your WordPress site. I know this feature should be a part of WordPress core, which is in process. UGC support will be added to Upcoming WordPress 5.3 which is scheduled to be released on 12th November 2019. Till then you can use the plugin mentioned above.

For Beginners, who have no idea what ‘rel’ attribute is in the Link tag.
rel value indicates the relationship of the target link from the website link is on. There are many existing Rel values. Some are acquaintance, alternate, bookmark, contact, colleague, copyrights and many more. You can find more about it on Microformats Official Documents.

Is your account Compromised in Data Breach?

For the past few years, we are listening about the data breach in various tech giants. What does it mean for you? If you are using the services of those tech giants, it means some or all of the following data might be at risk.

Names, Dates of birth, Email addresses, Employers, Genders, Geographic locations, IP addresses, Job titles, Phone numbers, Physical addresses, Job titles, Social media profiles data

You might receive Ransom emails for your data too. Just Don’t Panic. Breaches are bad for Companies as well as users. But you know what information is available on the tech Giants Disposal. That data is already public done by you for your Network which can anyway go into Telecaller’s database. So don’t panic, instead, focus what damage can happen to you.

So how do you check if your email id is compromised?
Just head to, enter your email id, and it will check your data in the database for Recent Breaches. Like my office ID was leaked in Linkedin’s Breach. I know what data I’ve Published on Linked. So Nothing to panic, all I have some spam routing to my mailbox every another day. The only thing to do is to change password, Enable Two-factor Authentications and Ignore all spam emails.

Happy Internet Life to you 🙂

Back to Management Basics – Part 1

Management Basics as a topic on my blog is little absurd to read on MBA Dropout’s page. I was already leading a Team of 12 people when I started my MBA and carried away with Technology than management sessions. Now, I’ve reached I point where I feel I can’t run behind new tech stacks. Its time for me to revisit all the skills I had or I tried to pursue to make something out of it. While going back to basics, I’m publishing my notes here.

Terminologies – Question to Ask
Vision – Where are we going as an Organization?
Mission – When are we successful?
Objectives – What must we be moving towards?
Goals – To reach out objectives, what must we do and by when?
Strategies – How will we meet each goal?
Actions – Who will do what and when will they do it?
Metrics – What do we value that we can measure qualitatively or quantitatively?